A photograph of my late mother in Mexico in 1973....

50 years later, welcome to my launch of FRAE.

A little bit about me.
My name is Allison Long. I live in Mount Pleasant, South Carolina with my husband and two sons. You can always find us at the beach.

A few years ago, I decided to start this journey after staring at a picture of my mother and feeling inspired to recreate her caftan. After a few Covid delays, followed by serious nudges from many friends, FRAE is here to share with YOU!

FRAE loves surf, sun, sand, and sea.

FRAE is made of 100% cotton, hand made, small batch by artisans from India.

FRAE designs are transitional coverups that take you from surf days to pool days, straight to the boat and beyond.

FRAE loves to travel.
Tag us on Instagram. We love to see you in the FRAE and where you are.

Thank you for letting me share this with you.
Allison